Roundtable focused on one of the city’s greatest challenges: how to transform the growing interest in cultural tourism into a genuine, sustainable and committed relationship with Barcelona’s heritage and artistic offer.
The city still shows an imbalance between its strong power of attraction and the effective participation of visitors in the local cultural ecosystem. The roundtable will open a space to analyse the causes of this disconnection and explore strategies to make tourism an active agent of cultural sustainability, generating value and real links with the territory and its creative community.